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Since 2008, Profectio has been the home for advertising and marketing professionals looking for news about the companies and people behind the great campaigns and work in Canada. We deliver our readers top stories, news, trends, and tips about the Canadian online advertising and marketing industry since our launch.


Latest Account Wins

Crackle Selects Cue Digital Media As Exclusive Ad Representative In Canada
As they continue on what has been a strong year so far with steady growth, Cue Digital Media (Marketplace Listing)[...]
IKEA Canada Gets Ready For a Resign With Rethink Communications As AOR
After a four month review IKEA Canada has announced the retailer has selected Rethink Communications (Marketplace Listing) has been selected as Creative[...]
ClearPier Selects Cue Digital Media For Exclusive Media Partnership
ClearPier announced that they have established an exclusive partnership with Cue Digital Media (Marketplace listing), to represent the company’s portfolio[...]
The Wall Street Journal Taps The&Partnership Canada
The Wall Street Journal has selected The&Partnership to lead its first dedicated marketing effort in Canada. The campaign will officially[...]
JWT Canada Gets Sweet As SPLENDA’s New AOR
J. Walter Thompson Canada (JWT) has been selected by SPLENDA as they have been selected as agency of record in[...]

On The Move

Cadreon Promotes Carolina Jung To VP Client Partnerships & Innovation
Recently, Cadreon promoted Carolina Jung to the role of Vice President of Client Partnerships and Innovation. In the role she will[...]
Accenture Appoints Jodie Wallis As Managing Director Of Artificial Intelligence In Canada
Accenture is looking to make some serious strides into the world of Artificial Intelligence (AI), the company has appointed Jodie Wallis as[...]
Facebook Friends Professor Joelle Pineau As Head Of Artificial Intelligence Lab In Montreal
As they look to keep its dominance in not only the social media world, but as a business leader Facebook[...]
Your Ride Has Arrived, Lyft Prepares To Enter Canada, Who Will Be In The Drivers Seat?
It was only a matter of time before ride-sharing app Lyft looked to Canada to set up a new base of[...]
Gravity Partners Beefs Up Creative Team
Toronto-based Gravity Partners Ltd. (Marketplace Listing) has announced two new additions to their creative team.  Mark Fitzgerald has been hired as[...]


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