Olive Media continues to beef up their offering, today advertising network announced an exclusive partnership with New York-based Magnetic that will aims “make search re-targeting easier.” The new technology enables display advertisers to show users targeted messaging based on their search history. On average, Magnetic’s technology increases click-through rates by 74% and increases return on investment by 325%* (*Source, Magnetic Historical Data)
With more than 5 billion searches across 300 million unique users monthly (*Source, Magnetic Internal Data),Magnetic allows advertisers to purchase display ads across Olive’s Brand Response performance network based on search data. These display ads are then targeted against specific search keywords designed to identify audiences with specific purchase intent for better conversion and performance.
“We are delighted to be working with Magnetic exclusively in Canada,” says Kristie Painting, VP, Sales and Marketing, Olive Media. “The product offers advertisers a high level of flexibility in extending their search strategy through new publisher data. The performance lift is impressive, and all advertising runs on the brand-safe Olive Brand Response network that our advertisers already trust. It also offers us an opportunity to better monetize our publisher inventory. In a market where advertisers are more time-pressured than ever before, it’s another great tool for our full service offering.”
“Olive Media is a clear leader in Canada and the strategic alliance is an exciting way for us to expand search retargeting to new international markets,” says Josh Shatkin-Margolis, CEO of Magnetic. “Through search retargeting, advertisers can reach relevant audiences while maintaining transparency online.”
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