Lots of speculation going on in the industry at MySpace’s latest move, the launch of their own ad platform and whether it help to position the company to “Google-like advertising revenues.” The new platform called MyAds went live last week and boasts a few features that you won’t see in rival social network Facebook. Advertisers can choose from 728×90 or 300×250 ad units and can create an ad using the pre-built templates and a Flash tool, or upload their own. Rates are charged on a cost-per-click basis and served using a hypertargeting technology built into the platform.
Another unique differentiator of the technology is that it allows for better targeting of users based on their interest in defined areas of interest such as music. Over time a profile on each user is built out based on key criteria that MyAds will use to provide better targeting.
