The worldwide mobile market continues to grow, here in Canada we’re still playing a bit of catch up but that is mainly due to our high data rates from the Telecom’s Big 3 (Bell, Rogers & Telus), but there are still huge opportunities that haven’t even been uncovered ahead of us. MyScreen Mobile Inc. which has created a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video at the end of a call.
The company has recently entered into a strategic investment partnership with Orascom Telecom Holding S.A.E (“Orascom”) (LSE: OTLD), who has invested US$10 million in MyScreen. Orascom has other business interests in countries such as Middle East, Africa, South Asia which gives it a mobile subscriber base of approximately 70 million which they now have another way to monetize from.
“We are delighted that Orascom believed that their subscribers must share in the rewards of advertising dollars – the unique value added proposition for subscribers opting-in to the MyScreen experience” commented Chris Meissner, EVP of MyScreen. With MyScreen, the subscriber is in control of what, when, and how they receive advertisements. Rewards are accumulated in each subscriber e-wallet account, and can be redeemed for high perceived value low cost products and services such as ring tones, extra air time, music downloads, and games. “Extended reach, ease of use, specific targeting and meaningful rewards we believe will make MyScreen the de facto standard in mobile advertising” commented Mr. Meissner.
Security has always been a concern on consumer’s minds but recently developments by manufactures such as Waterloo’s Research In Motion with their own version of a mobile wallet and making financial transactions on mobile devices safe and secure.