For their latest advertising campaign, Mazda Canada has tapped into Facebook and Youtube for the launch of “What do you drive?” This is the focal point of the campaign as they look to emphasis ”if it’s not worth driving, it’s not worth building,” and it is this basic statement that defines Mazda. Many of us have their slogan “Zoom-Zoom” engrained in our memory, for Mazda they hope that Mazda drivers encourage fun and passion in their owners.
http://www.youtube.com/mazdacanada?v=2F7YmCyne4A
The campaign strives to underscore Mazda’s devotion to creating exceptionally fun-to-drive, well-crafted vehicles, with the phrase, ‘we don’t build cars for everyone; we build cars for people who care about what they drive’. The work, called “Anthem”, was developed by new marketing partner Team Mazda and depicts Mazda’s innovation by highlighting aspects of the Mazda brand philosophy. In words and images, it looks at Mazda’s rich history in innovation, motorsports and design, as well as a singular dedication to crafting cars that are always exciting to drive. Cut in both :30 and :60 second versions, the spot focuses on the details that define a Mazda – the way the gear lever sits in the driver’s hand, the way the steering wheel feels, the way the car simply responds to every inp
“In short, we are provoking the conversation about what you drive,” said Neil MacLellan, VP, Team Mazda. “This is a brand that at its very core has a passion for driving. It’s a truth about who we are and what we’ve always stood for.”
The new campaign will also launch via television, online, cinema, and as previously mentioned social media, then continue to run over the next year.
The first of the ads will debut today on television targeting the Mazda enthusiast. Over the course of the launch it will be seen on top-rated shows like The Mentalist, Dancing with the Stars, American Idol and the NHL Playoffs.
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