iSIGN Media Solution has completed testing on their new interactive proximity advertising solution which can deliver rich media, permission based messages, free of charge to cell phones using Bluetooth connectivity. The company partnered with Wild Wing Restaurants on a pilot project and will launch the first iSIGN Media installation in January at Wild Wing’s latest location in Aurora, Ontario.
“Our customers are loyal and repeat visits are frequent,” said Robert Stewart, Wild Wing’s Chief Executive Officer. “iSIGN Media’s location-based interactive proximity broadcasting will develop greater customer loyalty with messages and coupons delivered directly to their mobile phones. Targeting customers with selected beverage and meal combinations and measuring their response will increase business and profits for years with a scalable iSIGN Media network as we grow.”
After all testing is complete iSIGN will roll out the broadcast system to the 60 store Wild Wing chain.
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