STONEY CREEK, ONTARIO, Aug 2006: An innovative development in online advertising hit the web sites on The New York Times this week. The Real Estate Search&Display campaign is being launched by Terra Holdings LLC and created, developed and deployed using patent-pending technology by Inoventiv (Canada) Corp. This revolutionary online advertising property search innovation features the great homes of Halstead Properties and Brown Harris Stevens
Search&Display is an Inoventiv patent-pending technology, which enables web users to search the Terra Property database and return search results based on price and location, all WITHOUT leaving the page where the ad unit resides. With Search&Display technology, web users actually view the requested property information directly in the banner simply by selecting their price range and New York location. Instantly, the listings are displayed within the ad unit providing a slide show for interested buyers to view.
The campaign launched on The New York Times, Great Homes section.
The campaign sets a new benchmark in the scale and ambition of online advertising consumer-driven content. Inoventiv President & CEO John Marshall said, “Inoventiv is delighted that we have been able to engage with New YorkÃ¢â‚¬â„¢s most recognised real estate companies on this exciting project. Working with Terra Holdings on creativity and implementing our technology has been a very inspiring experience. Search&Display technology will transform the way people search for Halstead and Brown Harris Stevens properties online.
Since launching in October 2005, INOVENTIVÃ¢â‚¬â„¢s client list includes Terra Holdings LLC, Rogers Communications, The United Nations in Rome, Italy, Thrifty Rent-A-Car US, Autobytel, LeapFrog Online, Singer Direct, Driving.ca, FTD Flowers, etc
ABOUT TERRA HOLDINGS LLC. Terra Holdings, LLC, the parent company of Brown Harris Stevens, is one of America’s largest privately-held real estate services companies. Terra Holdings is the market leader in luxury residential real estate sales, rentals and property management in New York City as well as a leader in commercial property services, appraisals, consulting and insurance. With a total staff of more than 1,000, Terra Holdings is the parent of a group of nine major real estate companies that provide a broad spectrum of services to clients in the Metropolitan New York area and Florida with access to buyer and sellers throughout The United States and around the world.
Terra Holdings is New York city’s largest residential brokerage firm Ã¢â‚¬â€œ with $3.179 billion in annual residential property sales (as reported in Crain’s New York Business, March 11, 2002) Ã¢â‚¬â€œ and the premier manager of luxury cooperative and condominium buildings, serving a portfolio comprising more that 175 properties that include many of Manhattan’s most prestigious addresses.
Terra Holding’ companies include Brown Harris Stevens, founded in 1873, one of New York City’s oldest and largest luxury residential and commercial real estate service providers, with offices throughout Manhattan and in Palm Beach, Florida: Halstead Property Company, another market leader and a significant innovator in residential brokerage and property management with more than 250 brokers; Halstead/Feathered Nest, the largest residential rental firm in Manhattan; and The Vanderbilt Companies, a financial services firm with businesses in residential mortgage brokerage, insurance and appraisals.
ABOUT INOVENTIV (Canada) Corp INOVENTIV (Canada) Corp is a leading provider of advanced online solutions and related services. It offers customers a scalable search solution for delivery of real-time data over the Internet and emerging mobile technologies. Search&Display is a patent-pending solution that rapidly serves real-time content within an ad unit to facilitate online marketing strategies.
INOVENTIV has a deep history with the Internet with advanced online technology, web development, marketing and branding.INOVENTIVÃ¢â‚¬â„¢s mission is to advance the technology in online communications. Our core strengths of advanced patent-pending digital technology, the most experienced people and the ability to create and customize against specific requirements makes INOVENTIV the digital technology partner of choice. Providing online technology, marketing, award winning creative services, data integration capabilities, customized analysis and reporting, INOVENTIV brings flexibility, simplicity and transparency to the digital marketing process.
For more information on INOVENTIV or Search&Display, please visit our website at www.inoventiv.com or contact:
Julie Marshall, PR Coordinator Tel: 905 664 2005 Email: firstname.lastname@example.org
INOVENTIV, the INOVENTIV logo, Search&Display are trademarks of INOVENTIV (Canada) Corp. All other brand or product names are trademarks or registered trademarks of their respective holders. Search&Display technology is patent pending.
[tags] INOVENTIV, search engine marketing [/tags]