Indigo selects ThinData's Email Marketing System

ThinData, who has become the dominate leader in Canada for their email marketing solution has been seleted by Indigo Books & Music Inc. to help the book retailer manage their permission-based email and highlight special offers at their online store (www.chapters.indigo.ca) and retail outlets across Canada.  Company CEO, Chris Cader adds, ”Indigo has always been at the forefront of the online retail industry in Canada – from its selection of products, affordable prices through its customer service.  We are ready to help Indigo strengthen their understanding of customers, integrate online and offline data and provide an exceptional experience for their customers”.According to research from The Direct Marketing Association it is estimated that every dollar spent on email marketing will yield a return of over $48. Also in 2007, Internet Retailer found that over 49% of online retailers determined that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing.

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