It is getting closer to spring and that means drinks on the patio, and just in time for Heineken to start to think about the new position of their premium brand beer. After an internal review process they have selected Taxi Toronto as their Creative Agency of Record.
The Taxi Toronto team will be responsible for strategic development and creative execution of campaigns for the market in Canada, Taxi will be develop campaigns for all channels including TV, radio, print and out of home.
appointed Creative for the Heineken brand. No announcement was made as to who will be the lead on the Heineken account.