Harlequin Enterprises Limited who gave the world the “Harlequin Romance novels” has entered the blogshere with the launch of www.iheartharlequinpresents.com which is created and hosted by the editors, authors and other personnel behind Harlequin. It is a very smart way to use the technology by allowing readers to weigh in to discussions with their likes and dislikes about the books and as the individuals writing and shaping the books are hosting the blog can help shape the stories and themes of future Harlequin Presents novels. Tessa Shapcott, Executive Editor, adds in that ” Harlequin Presents, the I Heart Harlequin Presents blog allows readers the opportunity to get the real scoop. There’s something completely compulsive about Presents. Once you’ve been bitten by the Presents bug, only alpha males, high emotional drama and glitz and glamour will do. The opportunity to indulge that compulsion and delight in all the line’s unique elements, trade gossip and opinions, and garner feedback is too good to miss, and it’s what has made me so excited.”
The blog was launched in February and has already received a consistent stream of comments to each post and has over 20 authors contributing content to it. The software being used is WordPress so that is free, the theme or look and feel is also free which just makes this type of iniative that much more powerful and increases the ROI it brings back to the company to engage in using a blog. They’ve allowed for multiple ways for readers to subscribe using RSS, but the one thing they might consider adding is an email subscription form for those not up to speed on what RSS is.