Josh Weil, Principal with Youth Trends, LLC passed along results from their recent Gen Y’s Pop Culture “Pulse” which tracks the consumption habits of 13 through 19 year olds across the United States.
Favourite Web Sites (Males)
| 35 | |
| 26 | |
| Yahoo | 22 |
| ESPN | 20 |
| YouTube | 18 |
| MySpace | 13 |
| NFL | 9 |
| Wikipedia | 8 |
| CollegeHumor | 8 |
| Amazon | 7 |
Favourite Web Sites (Females)
| 52 | |
| MySpace | 49 |
| 26 | |
| Yahoo | 10 |
| YouTube | 9 |
| iTunes | 8 |
| MSN | 7 |
| Flickr | 7 |
| eBay | 7 |
| eBaumhsWorld | 6 |
Social media is still a very hot area for marketers and advertisers to spend their budgets on. Looking at what sites such as Facebook and MySpace offer it is no doubt that giving the power to the user is still a very compelling way to keep users visiting and active with your online property.
