A few weeks ago we mentioned Joanna Track’s news project, Dealuxe.ca was coming to the web very soon. Today the Founder of Sweetspot.ca has officially launched her next venture as the door to Dealuxe.ca have officially opened as Canada’s online shopping destination offering the best in contemporary fashion, accessories and beauty products – all accessible from the comfort, convenience and privacy of home.
“There’s been a huge gap in the market for a purely Canadian online fashion retailer and our goal at Dealuxe is to assume leadership of the category,” says Joanna Track, founder and CEO, Dealuxe, noting that major Canadian retailers like Holt Renfrew and The Hudson’s Bay Company have been slow to fully embrace the e-commerce trend.
As part of her vision, Joanna is looking to redefine the online retail landscape in Canada and eliminate the obstacles and frustrations of purchasing from U.S. and international retailers -from unexpected cross-border shipping fees to additional duties — by offering contemporary designer fashions anytime, anywhere. Dealuxe is more than a shopping website – it’s a fashion destination that will offer unique editorial features, exclusive deals and a superior customer service experience for Canadians far and wide.
Content on the site will also include expert tips, tricks and insights into the latest fashion trends and instant “get that look” ideas. Joanna founded Sweetspot.ca which she sold to Rogers.