Vancouver-based Constructive Media, the company behind the Partnerpedia who we talked about in late 2009 has announced a name change and will now use the name Partnerpedia. The name change is part of the company’s evolution and vision to help enablebusiness partners to connect and collaborate through social networking and channel enablement.
“Technology providers are starting to think seriously about how social media can help them reach out to partners, resellers and alliances in a more cost effective way,” said Richard Fouts, an industry analyst at Gartner who follows best practices in marketing and sales. “By combining the power of social networking with online channel enablement tools, organizations like Partnerpedia are able to help companies big and small extend their market reach and increase channel sales effectiveness without spending a fortune. It’s an idea whose time has finally come.”
Partnerpedia is a great way to find and be discovered by business partners to collaborate on deals. It also enhances existing channel relationships by delivering targeted content and programs, enabling partner discovery among the community, and measuring the effectiveness of your channel, content and programs.
In the last few months since we first discovered Partnerpedia the company has been expanding their platform integrating other social networking tools such as Twitter, as well as expanding their roster of clients. According to Mark Sochan, CEO of Partnerpedia. “As we continue to expand in 2010, we aim to create a strong brand and value in helping companies leverage B2B social networking and channel enablement in order to drive business.”