There is a light at the end of the tunnel and it looks like it is shining a little brighter as comScore is forecasting a 3% growth in eCommerce shopping for the 2009 holiday season.
According to comScore to date we’ve seen $8.21 billion spent online which makes a 2% increase over the same corresponding time last year (2008).
They has also noticed that “free shipping” offers have been one of the attributes to the increase in online spending with 73% of consumers that were surveyed said free shipping is important to them and only 3% said it is not important.
Deals Equal More eCommerce Sales
Here are some more stats from the resent comScore data:
Q: Compared to last year, how would you rate the number of discounts, sales, or promotions that are currently available?
- More discounts, sales, or promotions 45 %
- About the same 35 %
- Fewer discounts, sales, or promotions 9 %
- Not sure 11 %
Q: When making a purchase online this holiday season, which of the following statements best describes how important free shipping is to you?
- Very important – I won’t make a purchase without it 30 %
- Somewhat important – I actively seek out free shipping deals 43 %
- Neither important nor unimportant – I’d like to find it, but it’s not necessary 15 %
- Somewhat unimportant – Free shipping has very little effect 2 %
- Very unimportant – I’ll make my purchase regardless of shipping offers 1 %
- Don’t know/not sure 9 %