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INNOCEAN Sets Up Shop In Montreal

By Dave Forde / May 11, 2016

As they continue to expand their Toronto team, and here, Toronto-based INNOCEAN Worldwide Canada has announced they will be opening a Montreal office on June 1st as they aim to expand their media buying, media planning, and creative offering into the Quebec market. INNOCEAN has hiared Nicolas Baudry in their Montreal office as Associate Creative Director and Arnaud Deneux as […]

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Content King? Content Is Pawn.

By Angus Frame / January 18, 2016

Guest Post: Angus Frame is an Agile digital media executive. Builder. Collaborator. Strategist. You can connect with Angus on LinkedIn or Twitter. Contrary to the claims of a narrow-minded niche group of digital strategists, content is not king. Content is pawn. The metaphor is intentional — the elements that must come together to build strategies for a digital world are akin to the […]

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Culture Change: How Sh**t Gets Done ‘Round Here

By Angus Frame / January 7, 2016

Guest Post: Angus Frame is an Agile digital media executive. Builder. Collaborator. Strategist. You can connect with Angus on LinkedIn or Twitter. Legions of senior leaders have furrowed their brows and explained that their strategy is sound, their market analysis solid, their product or service near perfect but success remains underwhelming. “Company culture” is holding them back. With blame assigned to an ambiguous […]

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FFWD Advertising & Marketing Week 2016 – Tickets Now On Sale

By Dave Forde / December 9, 2015

FFWD: Advertising and Marketing Week 2016 returns January 25 – 29, 2016 with industry luminaries like Maurice Levy, Chair man and CEO of Publicis Groupe, Amir Kassaei, Chief Creative Officer of DDB Worldwide, Scott Goodson, CEO and Founder of Strawberryfrog, and Qmany more. An expanded speaker series will include presentations of the 4th annual Ipsos […]

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Vichy Rolls Out eCommerce Site

By Dave Forde / November 26, 2015

Dermo-cosmetics manufacture VICHY Laboratories, a subsidiary of L’Oréal announced the launch of VICHY.CA. The new site offers Canadian women full-time access to its expert advice which builds upon the brands over 80 years of skin care expertise. For the first time, VICHY is making it possible to buy its products online, while offering customized skin diagnostics, as well […]

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Rogers Media Pays $200,000 Anti-Spam Fine To CRTC

By Dave Forde / November 24, 2015

When you are Canada’s largest telecommunications company, you are someone going to end up making a mistake or two along the way. Unfortunately for Rogers this will costs the company $200,000, as they have been hit by a fine by the The Canadian Radio-television and Telecommunications Commission (CRTC) as part of an undertaking to resolve […]

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Shoes.com Makes Your Shopping Experience More Intelligent

By Dave Forde / November 17, 2015

Shoes.com, the company alone tells you what they do. It has grown to become one of the largest online footwear and apparel retailers, and with their new partnership in place they want to make your shopping experience easier. Shoes.com has partnered with Sentient Technologies to leverage the company’s intelligence (AI) technology to create the first […]

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