All posts in "Features"
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10 Keys To Great Online Video

By Dave Forde / August 9, 2017

Have you decided which video you will be submitting for our Showtime Awards? Between PR In Canada and Profectio we have see hundreds of videos each year. Here are 10 things to consider before hitting record for your next video: Keep it real – don’t over script, use real people and don’t over produce it Keep it genuine – […]

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Twitter’s Dorsey Loves Money More Than @realdonaldtrump’s Hate Speech

By Dave Forde / July 5, 2017

Fact: @realdonaldtrump says what HE WANTS using his Twitter account Fact: @realdonaldtrump has made numerous derogatory and offensive comments about human beings regardless of their race or sex Fact: @twitter makes money from advertising, one way of which is traffic to on Twitter For years Trump has used his personal Twitter account (which has over […]

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2016, The Year Rogers Wants To Forget

By Dave Forde / January 10, 2017

They might be the largest telecommunications company in Canada, but 2016 was not a kind year for Rogers and one that the company would most likely want to forget ever happened. For years the company has been on a constant growth curve, from the days of Founder Ted Rogers to Nadir Mohamed. Then in December 2013 […]

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Most Read Stories On Profectio For 2016

By Dave Forde / January 6, 2017

It is a wrap!  Once again the global digital landscape grew, those who embraced it also grew but those who were too late to the table did not make it to December.  Join us as we take a look back at the most popular stories that you read on Profectio during 2016: Breaking: Simon Rodrigue […]

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1:1: Marketing Consultancy Seek PR Agency [Lead]

By Dave Forde / December 21, 2016

Our sister publication PR In Canada, has updated its Leads/ RFP directory with the latest opportunity, this 1:1 marketing consultancy client is seeking a public relations agency. Full details are here, and you can also check out the most recent new business opportunities in the directory.

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Bye Bye Blammo Worldwide And Extreme Group, Uniting To Arrivals + Departures

By Dave Forde / December 16, 2016

This week we saw the merger of two independent agencies, Extreme Group (founded in 1997) and Blammo Worldwide (established in 1991 as Gee, Jeffery & Partners/GJP) have announced the two agencies have merged to form Arrivals + Departures (profile).  As the two agencies combine they bring a workforce of over 50 staff in Toronto and Halifax. […]

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