All posts in "Deal Flow"
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IDEALI Looks To Give New Life To ThinData, Acquires From TC Media

By Dave Forde / April 7, 2016

For over a decade ThinData was the number one Canadian-based email  marketing solution provider on the market, then in 2008 it was acquired by Transcontinental (now TC Media). TC Media integrated the technology into their TC Media’s 1:1 Marketing Solutions and Data Insights unit to create RELATION1 over the next few years.  Fast forward to this […]

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Dentsu Gets A Bigger Grip On Digital

By Dave Forde / January 7, 2016

As they look to start of the year strong, Dentsu Aegis Network or Dentsu as we’ve come to know them made an acquisition this week that is aimed at helping the media network diversity its digital offering. Dentsu has acquired Grip Limited (Grip), who focuses creative, digital and branded content work. Grip was originally founded in […]

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Breaking: GroupM Acquires The Exchange Lab, Aitken Steps Down

By Dave Forde / December 18, 2015

WPP’s GroupM has just announced that it has acquired The Exchange Lab for an undisclosed sum. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab has approximately 130 employees working in offices in London, New York, Chicago, Singapore, and Toronto, serving 700 […]

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Shaw To Acquire WIND Mobile For $1.5 Billion

By Dave Forde / December 16, 2015

For a number of years Shaw Communications has wanted to play in the Canadian wireless arena, and late today that goal came true.  Shaw Communications has announced it has acquired WIND Mobile for $1.6 billion.  Shaw will acquire 100% interest in Mid-Bowline Group Corp. and its wholly-owned subsidiary, WIND Mobile Corp. “The global telecom landscape is […]

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Atedra Secures Several Exclusive Ad Deals In Canada

By Dave Forde / December 9, 2015

Montreal-based Atedra has been aggressively securing new wins over the last few months as the premium programmatic platform recently announced several new exclusive advertising representative deals with various publishers.  Some of the sites that Atedra will represent include Passeport Sante, Divine, Doctissimo, SOS Cuisine, Cuisine AZ, MeteoCity, AutoAubaine, Auto KMH, Montreal Racing, and Caradisiac in the Canadian market. These […]

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CBC & Fullscreen Unit On Multi-Year Digital Media Partnership

By Dave Forde / September 23, 2015

CBC and Fullscreen announced a new multi-year digital media partnership today, the CBC|Fullscreen Creator Network will aim to empower the next generation of storytellers in Canada. The partnership will allow the broadcaster to extend its audience reach, national footprint and sales opportunities with Fullscreen’s extensive expertise in developing and supporting digital content creators to build a […]

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Government of Canada Selects AdGear For Digital Advertising Solutions

By Dave Forde / September 16, 2015

Montreal-based AdGear has been selected by the Government of Canada as part of a new advertising contract.  In the deal, AdGear will be responsible for providing advertising technology infrastructure to enable cross-channel programmatic media buying for government departments. AdGear will supply the Government with the a number of their advertising solutions including AdGear Trader DSP; AdGear Trader DMP; AdGear […]

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Juniper Park And TBWA\Canada Merge Operations

By Dave Forde / August 24, 2015

As advertising agencies across Canada continue to shuffle their operations such as here, here and here, today TBWA Worldwide has announced today that it has merged TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park leadership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill […]

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