All posts in "Campaign Corner"
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TELUS Health Brain Project Educates About World Brain Day

By Dave Forde / July 21, 2017

In an effort to raise further awareness for brain health, the Baycrest Foundation has partnered with Red Lion Canada to create a new creative platform developed for the 2017 edition of The TELUS Health Brain Project, in support of Baycrest Health Sciences.   To build upon last year’s success, for 2017 Red Lion Canada has […]

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Tequila Herradura Says LUCK IS EARNED In Global Campaign

By Dave Forde / September 19, 2016

Recently Tequila Herradura launched its newest global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication to craft and […]

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“Crushing It” In New Holland Bloorview PSA

By Dave Forde / January 28, 2016

Holland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across Ontario. The campaign, which runs until March 4, shares the stories of clients of Holland Bloorview and how they are […]

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Are You Ready To ‘See The Big Picture’

By Dave Forde / December 15, 2015

This morning Cineplex Entertainment (“Cineplex”) unveiled a new integrated brand platform that asks Canadians to ‘See The Big Picture.’   Part of the goal is to help Canadian’s wear their busy schedules like badges of honour and that the need for entertainment and enjoyment is important now more than ever before. Cineplex wants to foster a […]

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Closing The Digital Gap, Post-it Helps Students Get Organized

By Dave Forde / December 9, 2015

As they aim to bring more awareness with post-secondary students Post-It recently rolled out its Post-it Get Organized Campaign, which included a strategy to bridge the divide between their analogue and digital worlds.  3M’s Post-it Brand Tweet Machine was created and used in a tour through six Ontario Colleges and Universities in September and October 2015. Some aspects of the […]

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