The Canadian Wireless Telecommunications Association (CWTA) recently launched a new program called Recycle My Cell which aims to clean up the more than 300,000 old cell phones that consumers toss aside each year due to upgrades, cancellation or other reasons. Consumers can visit www.RecycleMyCell.ca to find more than 3,000 cell phone recycling drop-off locations and choose the closest nearest them.
“Canada’s wireless companies have long been leaders in developing green business strategies,” said CWTA President and CEO Bernard Lord. “The new Recycle My Cell program further illustrates that thinking green doesn’t need to be complicated, yet the results can have a major impact on protecting our environment and enriching the communities in which we live.”
The CWTA is also working in conjunction with phone service providers, handset manufacturers and recycling companies across Canada and has set a goal to increase the number of handset it recycles to 500,000 in 2009, proceeds from the recycled devices will go to local and national charities.