If you haven’t had the opportunity to fully discover this great country we call Canada, you might not know about the volcanoes on the verge of the Pacific or tropic-like waters within hours of vibrant cities. Well the Canadian Tourism Commission (CTC) has enlisted the help of DDB Canada to assist in this new multi-million dollar to support the tourism industry and stimulate Canada’s economy. “LOCALS KNOW“, a national integrated advertising campaign (print, magazine, TV and online) made possible by special stimulus funding from the Government of Canada. The CTC will be investing $10 million per year in the next two fiscal years to support the tourism industry and stimulate Canada’s economy.
“The visitor economy makes a valuable contribution to the economic, social and environmental well-being of Canadians across the country,” says the Honourable Diane Ablonczy, Minister of State (Small Business and Tourism). “Now, more than ever, we want to entice and encourage visitors – including Canadians themselves – to explore our country. I applaud this campaign as it will give Canadians a reason to discover more about their own country and keep tourism dollars at home.”
The campaign launched earlier this week and will be encouraging Canadians to seek out new and exotic experiences in places they didn’t know existed. It will leverage the notion that “LOCALS KNOW” best, Canadians will also be encouraged to upload photos of their favourite travel destinations and unknown experiences to www.localsknow.ca.
From east to west, almost all provinces and territories, as well as other industry partners such as Air Canada and Aeroplan are participating in this national program.
Agency: DDB Canada
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Thanks for the post Dave.
Here’s some spots from the website.
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