New wireless carrier Mobilicity just announced the addition of Anthony Booth to their Executive Management team as Chief Customer Officer. As part of his role, he will oversee Mobilicity’s sales and marketing operations. His focus includes brand development, as well as expanding the company’s national distribution network of Mobilicity retail stores and an expansive network of dealer partners.
Prior to joining Anthony spent almost 11 years at Mars Canada. For the last three years, he was General Manager of the Food Division, including overall P/L and all Demand and Supply functions. He also served as Vice President of Marketing of the company’s food portfolio, Vice President of Pan American Trade Strategy and Director of Sales-Grocery Channel, among other key titles.
Earlier in his career, Mr. Booth worked at Procter & Gamble in Canada and the U.S. for almost a decade. With a focus on the packaged goods giant’s sales and business development, he held a variety of postings, including National Category Manager, National Account Manager and Project Manager of the Global Sales Research & Innovation Team.