36% of companies don’t make money from Corporate Blogging

By
Dave Forde
– April 17, 2007Posted in: Knowledge Centre

The results are in for the first Canadian Corporate Blogging Survey. The project was started a few months ago because I was curious as to which Canadian companies are blogging and put an open call to the world, and as a result we have a growing list of Canadian Corporate Blogs. At the same time a survey was created to better understand the benefits of corporate blogging. Chart # 7 and 11 have some interesting metrics. Here are the results or download survey results:

Corporate Blogs - Who Contributes

Chart #2

Corporate Blogs - Why Start

Chart #3

Corporate Blogs - Blog Target

Chart #4

Corporate Blogs - B2B or Consumer

Chart #5

Corporate Blogs - Time

Chart #6

Blog Frequency

Chart #7

Corporate Blogging Goal?

Chart #8

Do You Monitor Your Corporate Blog?

Chart #9

Corporate Blogs - Do Bloggers Read your Blog?

Chart #10

Corporate Blogs - Does Traditional Media Read Your Blog

Chart #11

Benefit to Corporate Blogging

Chart #12

Corporate Blogging Comments

Chart #13
Future of Corporate Blogging

Chart # 14

* Results represent the responses on behalf of (33) Canadian Corporate Blogs.

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About Dave Forde

Founder of Profectio and PR In Canada, as well he produces a number of events including Toronto Tech Week. Follow Dave on Twitter.