Toronto-based Gravity Partners Ltd. (Marketplace Listing) has announced two new additions to their creative team. Mark Fitzgerald has been hired as the agency’s first Chief Connections Officer, where he will be tasked with building out Gravity’s creative model to meet the emerging needs of their client base, aligning creative ideas with new technologies, data and tools. Prior to joining Mark was Group Creative Director at Publicis.
Mary Rose Bufalino, Ph.D joined as Strategy Director, she will be working with the Gravity team to build strategy first programs and will be key in ensuring that teams understand the value of marketing planning in connecting the entire ecosystem. As an academic with a PhD in Medical Biophysics, Mary Rose brings a strong sense of rigor, a systematic approach and robust methodology to their strategy practice. Before Gravity, Mary Rose was Manager in the Strategy and Operations practice at KPMG.
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