As the race between Instagram and Snapchat heats up for consumer and ultimately advertising dollars. Snapchat had appointed former AOL executive (which has not morphed into Oath) Joe Strolz to lead its Canadian operations.
In the new role Joe will be responsible for all operations and sales efforts in Canada. It is an exciting but challenging time for the you media company. It was announced earlier today that of SNAP shares were trading below $15 for the first time since going public earlier this year.