As Toronto-based TritonWear looks to further build its brand and product line of wearable technology for performance athletics they have hired Katie (MacGregor) Marr as their new Director of Marketing. In the role Katie will be responsible for all communications and marketing efforts for the brand which will include both online and offline initiatives.
Prior to this Katie was with Relation 1:1 as Director of Consulting Services where she worked with national retailers to help to define, implement, monitor and measure their customer’s journeys in brand awareness.
Before that she was with TC Media as a Director of Business Deveopment where she developed and maintained relationships with new and existing clients. Katie’s other roles with TC Media include Account Manager; and first joined as a Production Account Lead.