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Brand AmplifierWe haven’t covered Toronto-based Reshift Media [Marketplace Profile] in a while but it seems the digital agency run by Kirk Allen and Steve Buors has been hard at work evolving their Brand Amplifier service. We previously covered the launch of Brand Amplifier, but since that time the team has strength the product’s capabilities and offering. As a result, Brand Amplifier can now boost to having additional clients including Dogtopia, Sears Hometown, Miracle Method, The UPS Store Canada, South Beach Tanning and Crock A Doodle.

With over 80% of digital advertising spend going to Facebook and Google marketers are constantly looking for solutions that can provide a strong return for their dollar being spent. Unfortunately for many multi-location businesses like a franchise, retailer or restaurant chain, it can be a challenge to easily localize your marketing strategy at a national level.

Reshift’s Brand Amplifier enables national brands to use their physical store networks in conjunction with their Facebook and Google advertising to achieve superior results.

Reshift has a been working with both brands and agencies (advertising, marketing and public relations) to create several national campaigns that are automatically customized by each location to dramatically increase local targeting, relevancy and effectiveness. The software allows brands to manage all of their local Facebook and Google advertising in one easy-to-use dashboard and for local owners to customize their ads to suit their unique offers and audiences.

The Brand Amplifier allows the head office team to program a variety of ad options with high-quality, brand-approved imagery, text and targeting parameters, while local teams have the flexibility to choose which images or offers work best for their region and customize the copy to suit their local business objectives. The result is high-quality, localized Facebook and Google advertising that is far more effective than generic national messaging.

Both national and local teams can contribute ad budget to the same search and social campaigns to focus efforts and maximize results. Consolidating efforts also cuts down on the possibility that head office and local franchisees are running competing ads and duplicating work.


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