“Crushing It” In New Holland Bloorview PSA

BY: 

Dave Forde
January 28, 2016

LiamHolland Bloorview Kids Rehabilitation Hospital Foundation rolled out a new PSA recently that is aimed at helping crush barriers for kids with disabilities. The campaign, entitled “Crushing It”, launched in print, radio, TV and digital across Ontario. The campaign, which runs until March 4, shares the stories of clients of Holland Bloorview and how they are crushing barriers that stand in their way.

The foundation encouraged the public to visit changeforkids.ca and share a video to trigger a $5 donation from Scotiabank, proud sponsor of Change for Kids.

“We are thrilled to be able to highlight the incredible kids from Holland Bloorview,” said Sandra Hawken, President and CEO of . “Our kids are confident, strong and determined and they are reaching their goals every day – whether that be taking their first unassisted steps, swimming in the pool or learning to play a guitar. We are so grateful for the team at Publicis and their production partners for developing this campaign that will help raise awareness about Holland Bloorview and to Scotiabank for their continuing support.”

 

“Scotiabank is thrilled to support Holland Bloorview’s Change for Kids campaign for the 4th year,” said Scotiabank’s EVP & Chief Marketing Officer, John Doig. “Scotiabank strongly believes that everyone should have the opportunity to fulfil their dreams. Holland Bloorview is breaking down barriers and helping kids with disabilities see the world of possibilities that they have in front of them and Scotiabank is proud to help them reach their goals.”

Agencies Behind Crushing It Campaign:

Campaign Creative: Publicis Canada
Media Donations: Rogers Media, Corus Entertainment, TADA: Trillium Automobile Dealers Association, Metroland Media
Media Buying: Aber Group


Your organization needs the best talent

Let Profectio help you!


Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>