Shoppers Drug Mart Rolls Out eCommerce With beautyBOUTIQUE.ca

BY: 

Dave Forde
August 7, 2015

Screen Shot 2015-08-06 at 3.26.06 PMAs Canada’s top beauty retailer, the pressure is on Shoppers Drug Mart to deliver what Canadians want, and how they want to get their beauty products. This week Shoppers rolled out beautyBOUTIQUE, an e-commerce website that allows consumers to point, click and shop.

The new beautyBOUTIQUE.ca site gives customers the opportunity to view thousands of prestige beauty products for online purchase – and to collect Optimum points with each purchase. beautyBOUTIQUE.ca users can shop for fragrance favourites and essential beauty items while discovering new brands and innovative products.

According to Cathy Masson, Vice President Category Management, Shoppers Drug Mart, “The vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind – accessibility and reach, convenience through digital and brand assortment.”

Users can browse brands including Benefit, Clarins, Estée Lauder, Lancôme, Prada, Shiseido, stila and YSL. The site’s design incorporates the iconic Shoppers Drug Mart blue in an easy to navigate layout and provides a prestige feel that mimics the high-end feel of boutiqueBOUTIQUE stores.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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