We heard some buzz a few weeks ago that Postmedia Network was looking to bring on some additional digital talent as the national publishers ramps up on its content marketing and programmatic offerings.
It’s not official, Postmedia Network has hired Paula Festas as Senior Vice President, Digital & Key Accounts and Tony Patel as Vice President, Monetization & Programmatic Trading.
Paula comes to Postmedia from Pelmorex Media (The Weather Network) and was most recently in the role of Senior Vice President of Global Advertising Sales, a role responsible for the company’s global sales and sales strategies. Prior to Pelmorex, she worked at Yahoo Canada as Executive Director of Sales.
Once again working with Paula will be Tony Patel in the role of Vice President, Monetization & Programmatic Trading. Prior to joining Tony was Vice President, Monetization & Analytics at Pelmorex Media, where he drove significant change across the business to unlock the value of their premium content, weather data, first party audience data and cross platform audiences.
Both Paula and Tony will officially start work in July, and this now represents the third the the duo has worked together.