Michael Kors Launches New eCommerce Website

BY: 

Dave Forde
April 10, 2015

This week Michael Kors launched a new ecommerce website for Canadians, www.MichaelKors.ca just in time for Mother’s Day. The fashion brand’s new site reflects the brands that Canadian consumers have come to know and love, and offers an exceptional breadth of product, including items available exclusively online. There will also be a rich assortment of apparel and leather goods from the Michael Kors Men’s collection.

MICHAEL KORS

MichaelKors.ca provides an inviting and effortless online shopping experience, mirroring the refined aesthetic and enriched functionality and features of the American website MichaelKors.com, which was relaunched in September 2014. The new site design offers an enhanced user interface, innovative updates to the shopping experience on both the front and back end, and a wealth of unique editorial content.

Navigation elements offer the customer instant access to the designer’s personally selected and always popular “Michael’s Must-Haves.” Plus, customers will receive complimentary ground shipping on all orders and returns within Canada, with returns available either in store or by Canada Post.

Another exciting feature of the website is the brand’s digital editorial magazine, Destination Kors. Divided into three main categories— Jet Set, Michael’s Edit, and Runway—Destination Kors will give site visitors an insider’s look at the fashionable world of Michael Kors. It is shoppable, as befits a brand designed for jet setters, providing a seamless “see it, love it, buy it” experience from content to checkout.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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