Microsoft Advertising Canada is having champagne for breakfast today as they have signed a new partnership with GroupM, and it happens to be the largest one to date for the media company. As part of the exclusive partnership, GroupM and its agencies will have access to Microsoft’s newest multi-screen offerings for the first quarter of 2015.
“We are constantly looking for innovative and unique opportunities to further evolve the way we connect with our clients’ target consumers – the reach of Microsoft Advertising’s multi-screen offering is a huge advantage for our customers,” said Stuart Garvie, Chief Commercial Officer, GroupM. “Beyond just reach, Microsoft’s multi-screen capabilities bring extensive data-driven insights, powerful targeting, and connected storytelling offerings allowing brands to seamlessly engage their customers more efficiently across Microsoft’s portfolio.”
Brands that are working with GroupM will be able to execute first-to-market campaigns that will benefit from device-level reporting and insights, creative sequencing, precision targeting, frequency capping, sequential messaging and rich and immersive mobile ad experiences via MRAID – all available through Microsoft’s new multi-screen offerings. Q3 2015 will also bring adaptable ads technology, allowing for a simplified multi-screen experience.