Hyundai Canada Selects FUSE Marketing As AOR

BY: 

Dave Forde
December 9, 2014

HyundaiAfter a competitive pitch, Toronto-based FUSE Marketing was recently selected as Agency of Record (AOR) for Hyundai Auto Canada Corp. As part of the new assignment which began earlier in the year, FUSE has been focused on a number of new initiatives for the auto maker, some of the project include the creation of a Hyundai-specific customer lifecycle CRM, focusing on data, insights and creative, to more effectively engage customers. The campaigns utilize content segmentation based on product and customer life-stages and addresses future automation of communications through mobile and data enhancements.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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