“Spotify is launching in Canada with a comprehensive catalogue featuring the best local music from every genre, region and generation,” said Ken Parks, Chief Content Officer, Spotify. “This is a Spotify that has been tailor made for Canadian music fans.”
It has been six years in the making since Spotify first launched on the market and we’ve seen a number of competitors from Apple iTunes, Beats (acquired by Apple in May 2014) to Songza (acquired by Google in June 2014 or Rdio who had a large presence during the 2014 Toronto International Film Festival.
As part of its launch, Spotify has signed on a number of launch partners including Diet Coke, Honda Canada, Heineken, SUBWAY Restaurants, and TD. All brands began seeding invitation codes to their fans prior to today and will continue to leverage the power of music to connect with their customers across Canada.
SUBWAY who has been very active of late with numerous campaigns that we’ve covered such as here, here and here is specifically contributing to the launch of the platform by showcasing the most important feature of Spotify – playlist creation – with their followers. In October, fans and consumers will be invited to share on Facebook or Spotify what they consider a “Fresh Track.” Each submission will be featured on SUBWAY Canada’s “Fresh Tracks” playlist on Spotify. A one-year premium Spotify subscription and $500 SUBWAY cash card will be awarded to one contest participant.