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Lori Senecal Appointed President & CEO At MDC Partner Network

Lori SenecalMiles S. Nadal, Chairman, President and CEO of MDC Partners has announced the appointment of Lori Senecal as President & CEO of the MDC Partner Network. The Partner Network was established last year as a division of MDC includes the MDC, and will report directly to Miles.  Lori now joins the MDC Partners Board of Directors.

Lori will be responsible for deepening MDC’s model, working with the agency partners in a strategic counsel role, and providing vision around the MDC resources to help fuel further growth.  She remains at the helm of kbs+ as Global Executive Chairman focused on global expansion, while Ed Brojerdi, formerly President and Chief Creative Officer of kbs+, will become responsible for the New York office as CEO of kbs+ New York. One of the few women with her name on the door of a major ad agency, Senecal served as President of the flagship New York office of McCann-Erickson Worldwide, Inc. prior to joining kbs+ in 2009, and for years pioneered new approaches and practices, holding top leadership positions in the areas of strategic planning, innovation and account leadership. In 2003, Senecal conceived and launched TAG Ideation, a young-adult marketing specialist unit, and brings extensive multinational expertise as well as a thorough knowledge of data analytics to MDC, having led worldwide accounts such as Coca-Cola and Nestle and worked with such notable brands as BMW, Vanguard, and Microsoft, among many others.

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