SUBWAY Launches #ShareaSubSweeps In Partnership With Coca-Cola

BY: 

Dave Forde
July 24, 2014

SubwayIn their latest campaign, SUBWAY Canada has partnered with Coca-Cola for the launch of #ShareaSubSweeps which gives Canadians a chance to win $500 worth of meals at SUBWAY Restaurants.

“At SUBWAY Restaurants our focus is on providing completely customizable meal options and the addition of personalized bottles of Coca-Cola products further extends this mealtime experience,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants of Canada. “Finding a bottle of Coke printed with your name is an exciting discovery and we want to help celebrate that moment with the #ShareaSubSweeps.”

To participate in the #ShareaSubSweeps, SUBWAY Canada is asking Canadians to share photos of themselves holding their “Share a Coke” personalized Coca-Cola bottle and their favourite SUBWAY sandwich for a chance to win $500 worth of meals at SUBWAY Restaurants. In addition, for each of the five weeks of the sweepstakes period, 10 lucky winners will win a secondary prize consisting of a $10 SUBWAY® cash card and a branded Coca-Cola t-shirt.

Agency Behind Sub Sweeps Campaign:

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Public Relations – Veritas Communications

Creative – MMB did creative

Media Buying – Carat

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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