• Home  / 
  • Campaign Corner
  •  /  Canadian Women’s Foundation Rolls Out Latest Anti-Sex Trafficking Campaign

Marketer of the Year - Call for Nominations Now Open »

Canadian Women’s Foundation Rolls Out Latest Anti-Sex Trafficking Campaign

Donate Your VoiceIn an effort to bring attention to the issue of sex trafficking in Canada, the Canadian Women’s Foundation has launched a new campaign called “Donate Your Voice” which is rolling out in print, radio, outdoor, TV and digital across Canada. The campaign shares the stories of girls who have been forced into sex trafficking in Canada, by using the voices and faces of every day Canadians.

“Sex trafficking in Canada is an emerging issue – and many Canadians are not aware that it is happening in their own backyard,” says Mary Mowbray, Chair of the National Marketing Committee and member of the Task Force on Sex Trafficking at the Canadian Women’s Foundation. “Many girls who have been sex trafficked are unable to share their own story because of fear for their safety or fear for the safety of their family and friends, or because of trauma or stigma. We are so grateful to the team at DDB Canada and to their production partners for the extraordinary work on this bold campaign to help raise critical awareness and share the stories of girls who have been forced into sex trafficking.”

The campaign was created by DDB Canada’s Toronto office, and features men and women donating their voice to share the story of girls who have been sex trafficked. Canadians are encouraged to donate their voice online at www.givemyvoice.com, where they can record themselves reading a story and share it via social media. The stories featured in this campaign are composite stories based on the experiences of sex trafficking survivors. The girls featured in the images are actors.

The campaign is supported by the Canadian Women’s Foundation’s national media partner Rogers Media, who has donated significant space in their TV, radio, print and online properties. The ads will also run in out of home media in major markets thanks to discounted or donated media from Adapt Media, NewAd, Pattison Outdoor, Pattison Onestop, Lamar Advertising Company and Streetseen Media; through TV media including Shaw Media, Cineplex, Corus Entertainment and CBC and an online media buy through Aber Group.