What If Casale Media And eyeReturn Marketing Merged?

BY: 

Dave Forde
June 10, 2014

Casale Media-eyeReturn MarketingWith each passing month we continue to see changes within the programmatic space. The big players have launched their own products (TC Media who acquired Redux Media recently launched their Canadian Programmatic Marketplace), independents have launched their own solutions, and agencies have gotten into the game with trading desks. As providers get bigger the next logical step would be the IPO as AcuityAds recently started the process of doing or RocketFuel had a successful one when they first went public.

Everyone is touting that they offer something different which tends to be debated ‎over and over, but what if a merger where to occur in the industry? The picture shown here is of Andrew Casale, VP Strategy at Casale Media and Alex Gardner, VP, Index (division of Casale Media) wearing t-shirts during last year’s Olive Media party (yes, our sources say they will be holding it again this year) that say “eyeReturn Marketing.” To be fair, Casale Media lost a bet over a baseball game they played against eyeReturn, but it does pose some interesting questions….

Could Casale Media and eyeReturn Marketing merge in the future?
What would the new company look like?
Who would be in charge and pushing it’s vision into the market place? – Joe Casale? Andrew Casale? Renee Hill?
Could their combined solution be the killer programmatic offering?

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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