Virgin Mobile Gives Back With RE*Generation And Samsung GALAXY S5

BY: 

Dave Forde
May 21, 2014

SamsungGS5_White_REGENVirgin Mobile and Samsung Canada once again are partnering for the latest Virgin Mobile RE*Generation campaign which is Virgin’s non-profit foundation that is designed to support at-risk and homeless youth.  To date, more than $2.5 million has been raised and dispersed to leading youth serving agencies across the country from programs such as Change For A Dollar, Text to Donate, the RE*Generation phone and ongoing benefit concerts.

As part of the latest RE*Generation initiative the phone of choice is the Samsung GALAXY S5, and starting today, $15 from the sale of every Samsung GALAXY S5 bought from Virgin Mobile will help at-risk and homeless youth through Virgin Mobile RE*Generation.

This is the sixth phone in the RE*Generation phone program. Past RE*Generation phones included the Samsung Galaxy Ace II x, Samsung Gravity 3, Samsung Link and Samsung M300. Since its inception in 2008, the program has raised over $1 million to support the lives of at-risk and homeless youth across Canada. Members who’ve already bought a Samsung GALAXY S5 from Virgin Mobile will still be doing some good for at-risk youth, with $15 from their sale retroactively being donated to Virgin Mobile RE*Generation.

“We are very proud to partner with Virgin Mobile and its RE*Generation program for the sixth year in a row,” said Paul Brannen, Senior VP, Enterprise and Mobile Solutions, Samsung Electronics Canada. “Getting Samsung’s newest and most innovative device and at the same time giving back to the community by making a difference in the lives of at-risk and homeless youth are two great reasons to pick up the GALAXY S5 at Virgin Mobile.”

Samsung supports the Virgin Mobile RE*Generation program through Samsung Hope for Children, the company’s philanthropic initiative focused on helping children lead healthier, smarter, and more sustainable lives.

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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