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Open For Business: TC Media Launches Its Canadian Programmatic Marketplace

Programmatic BiddingAs they continue to expand on their digital offering, TC Media announced the launch of its Canadian Programmatic Marketplace, which gives advertiser access to premium, brand-safe programmatic advertising inventory in English and French. The marketplace is TC Media’s solution to the evolving and complex world of Real-Time Bidding inventory supply.

The Canadian Programmatic Marketplace provides buyers with access to digital display inventory across more than 95 premium content partners and more than 650 websites in real-time. The network, launched in March, is already delivering over 1 billion monthly impressions to more than 14 million unique Canadian visitors and features exclusive programmatic partners like TC Media, Livingly Media, Spin Media and Hockeybuzz along with more than 100 regional newspaper sites in English, French and Atlantic Canada.

“TC Media recognizes the importance of programmatic buying and has invested heavily in its team, technology, and partnerships“, says Patrick Lauzon, Senior Vice President of Interactive Marketing Solutions at TC Media. This investment includes TC Media’s acquisition of Canadian real-time bidding supply company Redux Media Inc. in May 2012. “The Canadian Programmatic Marketplace provides Canada’s only fully transparent, brand safe programmatic environment and can offer advertisers the largest reach of RTB enabled display, video and mobile inventory in Canada, setting the bar in terms of premium programmatic”.

Some of the properties that buyers will have access to include canadianliving.ca, ellecanada.com, hockeybuzz.com, stylebistro.com, and spin.com, as well as French properties like ellequebec.com and coupdepouce.com.