Taking a bite out of the competition and starting the New Year off right, BIMM has been named the agency of record (AOR) for Applebee’s Canada. As part of the assignment, BIMM has been tasked with all digital, in-restaurant, print and radio work supporting all franchisees and locations across Canada. The RFP involved three agencies and took place over a two-month period.
Previously, Canadian work was handled by Bob’s Your Uncle.
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