Advertising Standards Canada (ASC) launched ASC PSA Creative Competition: Truth in Advertising Matters today. The competition is open to full-time students currently enrolled at a Canadian university, college or other post-secondary institute in a marketing, advertising, communications, media, design or related program.
“We plan to launch a new campaign with the same theme of our original Truth in Advertising Matters PSAs,” said Linda J. Nagel, President and CEO of Advertising Standards Canada. “But this time, we’d like to have our creative developed by the next generation of the advertising industry.”
Using the theme Truth in Advertising Matters, entrants will submit three creative executions:
- 30-second TV PSA
- 30-second radio PSA
- print creative that can be adapted for out-of-home or online media
The competition is aimed at providing ASC with unique and fresh PSA creative, but will also raise awareness of ASC and industry’s commitment to advertising that is truthful, fair and accurate among the next generation of advertisers and marketers.
“Truth and credibility are essential in advertising,” added Linda J. Nagel. “We hope the creative minds of students across the country can help us share these important values with Canadians.”
Participants are asked to carefully review the rules and regulations and creative brief before submitting their creative. Submissions will also be reviewed against the provisions of the Canadian Code of Advertising Standards (Code), full details are located at http://www.truthinadmatters.com.