Programmatic Media Company The Exchange Lab Secures $8M In Funding

BY: 

Dave Forde
December 9, 2013

While their first holiday event is now behind them, the party is just beginning for The Exchange Lab as the company recently announced it has secured $8M from UK growth capital provider, Business Growth Fund (BGF).  BGF is the independent investment company backed by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS, and Standard Chartered.

The Exchange Lab delivers campaigns across digital display, video, social media, and mobile channels, the company expects to see further growth in 2013 as it continues its aggressive expansion into new markets, broadening both its offering and customer base.

Check It Out: The Exchange Lab Holiday Party 2013 Pictures

The new investment will be used to help accelerate the technology roadmap, speed up the integration of additional demand side platforms particularly within video, mobile and social media, as well as to expand its already impressive access to premium advertising inventory.  The funding will also support The Exchange Lab’s global growth strategy with focused expansion in the U.S. and APAC. The financing reinforces BGF’s commitment to further investment in the digital media and technology sector and represents the first external funding for The Exchange Lab.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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