While their first holiday event is now behind them, the party is just beginning for The Exchange Lab as the company recently announced it has secured $8M from UK growth capital provider, Business Growth Fund (BGF). BGF is the independent investment company backed by five of the UK’s main banking groups – Barclays, HSBC, Lloyds, RBS, and Standard Chartered.
The Exchange Lab delivers campaigns across digital display, video, social media, and mobile channels, the company expects to see further growth in 2013 as it continues its aggressive expansion into new markets, broadening both its offering and customer base.
Check It Out: The Exchange Lab Holiday Party 2013 Pictures
The new investment will be used to help accelerate the technology roadmap, speed up the integration of additional demand side platforms particularly within video, mobile and social media, as well as to expand its already impressive access to premium advertising inventory. The funding will also support The Exchange Lab’s global growth strategy with focused expansion in the U.S. and APAC. The financing reinforces BGF’s commitment to further investment in the digital media and technology sector and represents the first external funding for The Exchange Lab.