After the completion of an rfp process, Calgary-based Twist Marketing has been awarded a community branding assignment to help shape the future of Fort Frances, Ontario and develop a uniform brand throughout the town. Back in November, the agency completed a community branding workshop with area stakeholders to discuss the branding process.
Senior Brand and Destination Marketing Strategist at Twist Marketing adds, “Many people think that branding is only about creating a pretty logo. Nothing could be further from the truth. It’s more akin to distilling a lot of information through a funnel to create a condensed mix that answers the questions – Who are we? Why do we matter? What do we want to be known for? What do we want to say and how do we say it? What does the future look like for us?”