With only two years under their belt, Toronto-based Blue Ant Media has quickly grown the multi-channel media company with a number of channels including ravel+Escape, Bite TV, Cottage Life and AUX TV. At the company’s two year anniversary party back in October, Blue Ant’s CEO Raja Khanna announced that additional channels would be added to the line up in the coming months and that’s exactly what they did last week at a launch event for media and partners. Blue Ant Media has now launched Smithsonian Channel in Canada, and to support content focus will offer two free months to Canadians as part of their launch campaign.
“We’re excited to bring Canadian audiences all that the Smithsonian Channel has to offer,” said Jamie Schouela, EVP of Marketing and Communications, Blue Ant Media. “This campaign highlights the breadth of entertaining and compelling programming available that viewers will love and helps build awareness for the national free preview on now.”
The launch event was held at a venue in downtown Toronto and featured Canada’a very own Marc Garneau (2nd on the life in image), who shared some very inspiring stories of his journey to space and the significance to need for increased educations and awareness about our planet.
The broader campaign includes digital, print, out-of-home and on-air executions. The digital component has paid and organic social media, pre-roll and display with a number of providers, as well as elevator video via the Captivate network. All of this is paired with aggressive cross-promotion across all Blue Ant Media brands.
The campaign was developed in-house by the Blue Ant Media marketing team. Media buying and planning was provided by Gaggi Media and targeted publicity support developed by Arts & Communications.
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