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24/7 Media And Shiny Ads Partner On Self-Serving Advertising Solution

handshakeAs they continue to expand their offering, today Toronto-based Shiny Ads has signed a strategic partnership with 24/7 Media that brings a self-serve advertising solution to 24/7 Media that specifically aims to grow revenue opportunities for its portfolio of trusted media partners, by providing small and medium businesses (SMBs and SMEs) with a cost-effective means of automating and scaling their ad buying across web and mobile channels.

“These integrated self-serve advertising features, servicing our SMBs and SMEs, provide an excellent solution for clients to transact seamlessly and we are very pleased to be working with Shiny Ads to incorporate their platform into our products worldwide,” said Rob Schneider, 24/7 Media’s SVP, Corporate Strategy and Platform Development.  “Our partnership with Shiny Ads gives us the ability to provide simple and effective solutions for businesses that can help them scale their local campaigns across our publisher partners.”

Now with direct integration into 24/7 Media’s network of premium sites, the Shiny Ads platform automates the guaranteed ad buying process for advertisers of all sizes, speeding time-to-market and decreasing costs while generating new revenues.
24/7 Media self-serve advertising is available immediately in North America and will be deployed in the UK and in Europe in the coming weeks.