After nine years serving industry and non-profits Toronto advertising agency Smith Roberts re-launches with a new name and focus. The new identity, Corktown Seed Company, speaks to the agency’s roots in the Distillery District, where the agency calls home. The agency will continue to devise and deliver integrated creative solutions for its existing clientele while expanding its capabilities to serve businesses’ growing commitment to a triple bottom line: people, planet and profits. Added to the agency’s core service offerings are corporate responsibility communications and stakeholder relations.
As companies turn their attention to the social and environmental impact of their work the lines are blurring between for-profit and non-profit. But the common denominator is a values-driven approach to operating and engaging stakeholders.
“We see our role as being a catalyst in the values revolution. Our best work has always been in the cause marketing space; now we are evolving to make this our mission,” says Malcolm Roberts, Founder of Smith Roberts, now Corktown Seed Co.
In the spirit of giving back, Corktown Seed Co. is also launching Cause School, a pilot social enterprise to help start-up causes get the word out. Cause School features a stellar “faculty” of leaders and innovators. Each year a selected cause will gain access to the faculty of experts along with the strategic and creative services of Corktown Seed Co. to develop a brand position and execute a campaign.