Music streaming service Songza has just announced that it has raised $4,700,000 in an equity financing, as the New York-based company continues to grow, into new markets such as Canada. The syndicate of Songza investors includes Amazon.com, William Morris Endeavor, Lerer Ventures, Deep Fork Capital, Metamorphic Ventures, Troy Carter, Scooter Braun, Gary Vaynerchuk, Geoff Judge, Nicole Junkermann and others.
“With this funding, we’re scaling our native advertising solution to make brand-to-customer interactions more engaging for customers and more successful for brands,” said Elias Roman, co-founder and CEO of Songza. “This team of rockstar investors has already proven invaluable in those efforts.”
Songza has called their native advertising solution, Branded Moments, and allows a brand to sponsor a life moment such as working out or driving, complete with branded playlists and product advertisements that are based on what the user is doing right now.