LG Knows What Canadians Are Doing With One Finger?

BY: 

Dave Forde
August 22, 2013

LG ELECTRONICS CANADA - Survey shows Canadians want to controlNot only is LG working on the launch of its new LG G2, but the electronics manufacturer has also surveyed Canadians as to their habits with smartphones.  The survey reveals that Canadians tend to quite a few things with “one finger” – press snooze, hail a cab, twirl their hair.  The survey also reveals that for 55 per cent of Canadians controlling their smartphone with one finger is important. Beginning this fall, LG is making that possible with its latest LG flagship smartphone, the LG G2.

“LG was listening to consumers when they designed the LG G2,” said Geoffrey McMurdo, Vice President, Mobile Communications, LG Electronics Canada. “The unique Rear Key concept came from the realization that the larger phones became, the more difficult it became to access the side keys. Now, with the LG G2, Canadians can more easily control their device including adjusting the volume, take pictures, craft a memo and so much more – all with just one finger.”

LG has turned its marketing machine on as part of pre-launch efforts for the LG G2, the campaign is called LG G2 One Finger Challenge. LG is also offering Canadians a chance to tell LG what they can do with one finger for a chance to win prizes, including the LG G2 before it’s available in stores.  As smartphones become increasingly intuitive operating them with one finger has now become quite easy.

With the one finger control offered by the LG G2, many of the embarrassing cell phone mistakes reported by Canadians can now be avoided, including:

  • Dropping it in something (food, toilet, lake)
  • Accidentally hanging up on someone
  • Typos or sending text/messages to the wrong person
  • Calling the wrong person

What else do Canadians do with one finger? The survey revealed that upon first waking up, 33 per cent of Canadians use only their index finger to press snooze, another 30 per cent click a remote and 48 per cent of Canadians type on their phones.

Admit it, you’ve dropped a phone or two in a toilet…

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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