Everyone loves a good sale right? In an effort to connect their 1.9 million readers, FASHION Magazine has launched a new online shopping platform this week that brings a number of retailers to the magazine online content. The platform features more than 1,500 items including clothing, shoes, bags and accessories selected by the editors of the website from partnering retailers.
“From a business perspective, FASHION Shopping makes so much sense,” says Angie McKaig, Director, Digital Lifestyle Brands, St. Joseph Media. “Our mandate is to bring the world of international fashion home to our style-conscious readers and that’s exactly what we’re doing by partnering with both Canadian and global retailers, showcasing their e-commerce offerings. The revenue-sharing model is a win-win for everyone involved.”
FASHION Shopping is accessible from all desktop, tablet and smartphone devices, making it faster and easier for readers to shop for the latest trends on the go.
“We’re shopping-obsessed here at FASHIONMagazine.com so it feels natural to close the gap between what our readers lust over on our site and how they eventually purchase those items,” says Randi Bergman, Online Editor, FASHIONMagazine.com. “Through some of our favourite retailers, we’ve brought the best of editor-curated picks to our devotees with one seamless click. We’re continuously working to build our retailer roster and will introduce a beauty category before end-of-year.”
The new online destination has already been set up, and can be accessed at Shop.FASHIONMagazine.com. As of launch time, the following retailers have signed up including, Club Monaco, Farfetch, Hudson’s Bay, My-wardrobe.com, Net-a-porter, Ssense.
Smart move on the part of St Joesph Media-owned FASHION Magazine to up sell their existing audience with the very items they cover in their publication, of course the big challenge will be whether they can convert viewers into buyers.